Hello everybody, my name is Francis Richecard de la Fontaine. Most of you know why I'm here, because some of you hired me.

If you don't know the reason why I'm here today, it’s because I specialize in business cross-cultural understanding and I have an expertise in the country of France in Europe.

I have 25 years of experience and have helped more than 50 companies around the world to set up their business safely in France.

I'm here to help you guys understand the difference between you in the US and France. France is a big country in European terms, so it's also a “gate” to the rest of Europe.

First of all, there are major differences between American and French culture in terms of the distance and proximity of communication.

French people are generally used to communicating closer to each other than in America. This means that the employers in Walmart will have to get closer to the customers when assisting them in the store.

Even though it might seem uncomfortable for you Americans to have, you don't have to think about it because it's normal for them.

If you don’t respect their proximity by taking steps away from them, they might think that you aren’t interested in communicating with them and that would give a bad image of yourselves as well as the company.

In France, they have high standards in terms of how they address each other. They meet each other with a different kind of respect, especially when a worker meets a customer.

One of the biggest differences between America and France is the customer service. I remember the first time I was in a restaurant in France.