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Indledning
There were many who got angry over the LGBT sandwich when Marks and Spencer released it for pride in 2019.

A number of people were asked if they felt offended by the launching of the LGBT sandwich, but none of them there was asked if they felt offended by it.

When has the world come to a point where sandwich packaging is becoming an important topic to discuss on television.

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Uddrag
It has been argued that this brings a major issue to the public's attention. When choosing to help show mainstream support to the marginalized, what is their motive?

With the LGBTQ sandwich, AKT - a charity that helps homeless young LGBTQ people - find good use of the £ 10,000 donated by Marks and Spencers after they released their LGBT sandwich for Pride 2019.

But there is a a good counterargument that it can be "woke-washing" companies that choose to acquire people's ideals and choose to use progressive, oriented marketing strategies to drive the issue of their ethical records away from them.

However, there are far worse examples than Marks and Spencer. Nike did a recap with Serena Williams, which was about people's attitude towards women.

In the commercial she says over the footage “If we show emotions, we are called dramatic. If we want to play against men, we are nuts, ”the campaign is for women to be paid for equal pay or only in male leagues.

But the woman just Nikesponsored runner Alysia Montaña states that the company has not paid her paid maternity leave, so she thinks they may just have to check that they are treating their own female athlete with the right rights before they decide on what women must have.

There are virtually no companies that will create an advertising campaign if they know they will lose money on it.

So, any definition of marketing is solely for the reason of making money, not supporting LGBT or the animal world.

But an exception can very rarely be made, and one of the exceptions is companies that have built their entire cause to support a particular organization.

There is a company which make shoes called TOMS, which has a policy that goes like this "One for One", it means that when you buy a pair of shoes with them, giving it a pair of free shoes to a poor child.

And their policy has recently been extended to provide water, safer childbirth services and assistance to visually impaired people.