Indledning
The history of product placement dates back to 1927. In the movie, Wings, a Hershey’s chocolate bar was placed strategically in a film shot.

The film ended up winning the Best Picture Oscar (most likely irrespective of the Hershey’s bar.) However, it’s clear that product placement is by no means new.

Indholdsfortegnelse
But, What Exactly is Product Placement?
What about Product Placement in Film?
Principles of Successful Product Placement (for Marketers)
Rethinking Our Media

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Uddrag
Product placement is closely related to celebrity endorsement and even influencer marketing. The mechanics are somewhat different between the approaches, but the logic remains the same.

Brands gain popularity and drive sales by promoting their products with popular people’s (or film’s) help.

On a more academic note, product placement is an advertising technique brands use to promote their products or services through the appearance in movies, TV shows, music videos and other forms of entertainment content.