Indholdsfortegnelse
Task 1: Characterize the Danish package tour market. As a minimum, you are to base your response on enclosures 1, 2, 3 and 4 (video). Your response can be no longer than 2,400 characters including spaces.
Task:Analyze 2-3 relevant factors in the independent macro environment which influ-ence the Danish package tour companies.
- Technological
- Economy
Task 3: Analyze the buying behavior for buying a package tour.
Task 4: Discuss the following statements:
- The company Primo Tours applies the competitive strategy of cost focus.
- Package tours are currently on the decline stage of the PLC curve.
- The best method for analyzing the travel habits of the Danes is a qualitative data collec-tion method.
Task 5: Taking your starting point in your answers to tasks 1-4 and the relevant enclo-sures, you are to identify a challenge for Primo Tours on the Danish package tour mar-ket. Discuss potential solution(s) to the challenge selected.
Optimer dit sprog - Læs vores guide og scor topkarakter
Uddrag
A package tour is a package holiday pack where transport, hotel accommodation, travel guide, etc. have been arranged in advance by a travel agency.
The package tour industry op-erates on the consumer market. In 2019 the number of package tour travellers out of Denmark fell by 5.4 percent or 61,600 compared to 2018.
According to Lard Thykier, this is due to the changes in consumer behaviour.
He states that “the downturn can be explained by such rea-sons as a general decline in people’s willingness to make purchases along with uncertainties about the weather and the economy”.
His prediction is that the package tour market will “level out over the next few years”
Air travels stand before a sustainable challenge. Air travels account for 2-4% of the world’s entire CO2 admissions.
Many Danes often respond by saying that they are willing to fly less to improve the climate. This will therefore damage the air travels, thereby the package tour industry.
“Still Air travel is attractive as it is affordable and easy to travel by air, and no other alternatives are in any way easier or less expensive”, says Henrik Gudmundsson.
The package tour market is a red ocean market as there is a lot of competition, whereas Spies, Apollo, and Tui are the leading agencies.
Task:Analyze 2-3 relevant factors in the independent macro environment which influ-ence the Danish package tour companies.
Skriv et svar