On January 1, 1983, it was officially published that the internet was born. This would soon after become the biggest ever influential change for information technology(IT).
Henceforth, there would be established many changes to the way we communicate and interact with each other in our daily lives.
As time went on, it became a necessity for the individual to make use of the internet, not only in the workplace but also at home and in public areas.
All information would now exist inside the internet, which made it very easy for the user to find whatever information they needed.
Although it was a smart and simple idea at the time, many started to consume huge amounts of information, resulting in their attention towards other things faltering to a certain extent.
The sender of the article is Leah McLaren who has published for many well-known magazines and newspapers. Her experience regarding journalism, therefore, makes her seem more reliable to the reader.
Her article is also strengthened by various interviews from experts on this topic such as digital ethicist James Williams (l. 78) and the UK’s Information Commissioner (l. 18).
She additionally draws attention to her childhood, specifically when the internet was not yet published. This makes her seem even more reliable since she has experienced what life was like before and after the internet.
“Like most kids, I spent idle summer days drifting around our garden spying faces in the clouds, but my childhood (like most kids in the 80s) was also awash in cultural drek” (ll. 40-41)
The article targets two different kinds of readers. The primary target audience is the people who lived in the same generation as McLaren, who is also referred to as “digital immigrants”(l. 50).
They can relate to life before the internet, which makes them more interested in what McLaren has to say about the matter since she is of the same generation.
The secondary target audience is people who share an interest in the future of technology. Here, she specifically targets those who fear that the internet might become a more dangerous place for children.
This is because of the absence of online regulations, which has made it easy for children to gain access to many negative sides of the internet.
At the end of the article, she provides examples of how to regain that innocence from the past, both for the reader, and their children (ll.110-112)
The article has a strong headline, which grabs the reader’s attention. This is because the internet is a big part of everyday life.
The thought of life before the internet, therefore, sparks the interest of many different categories of readers, both those who have and have not experienced it.