Indledning
There is a lot of pros and cons when it comes to social media. Social networking has been changing our lives here on earth. It has made certain things easier, but everything comes with complications. Sometimes they will be solved but other times there doesn’t exist an answer. So why is social media used that much?

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Uddrag
Social media has made the ability to instantly reach people from anywhere a lot easier and faster. Back in the day's people used carrier pigeons to send a message or a letter, it could take several weeks or months. Later started man to use a postman which also could take longer than a week.

Today we use emails and the receiver can receive it almost the same time it has been sent. It’s remarkable how media and online platforms have changed the world, and how people communicate with each other. “Gone are the days of waiting around for the six o'clock news to come on TV or for the delivery boy to bring the newspaper in the morning1.”

When it comes to promoting a product for a business social media is useful. The business can expand its products on emerging markets and reach a bigger market segment.

This quote supports the argument above. “There are actually lots of entrepreneurs and businesses out there that thrive almost entirely on social networks and wouldn't even be able to operate without it.2”(37-38) Certain operations are so addicted to social media than without them they wouldn’t be able to exist.