Indledning
Hello fellow students
I thank you for this opportunity to speak here today and bring my knowledge and company to you at London School of Economics. But at first, I would like to present myself for those of you who doesn’t know who I am.
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Uddrag
The ‘Stop Hate for Profit’ campaign was a campaign where brands began to boycott advertising on Facebook for the entirety of July 2020 due to brands being dissatisfied with Facebooks way of addressing hateful or like content on their platforms and not taking responsibility.
2 It was a campaign that became very popular and it resulted in almost a third of advertisers considered to boycott the social media platform. This was big companies as well.
Companies like Starbucks and Coca Cola, who both joined the campaign.3 Because of all the companies joining the campaign it affected Facebook’s income and had big consequences for them in the month of July when the campaign was going.
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