April 26, 2021
Mrs. Helena Helmersson
Head of Sustainability - H&M
Dear Mrs. Helmersson,
I recently came across a danish documentary “Operation X” that alleged, that H&M had been accused of burning over 12 tones of unsold but useable clothes.
Apart from this incident I have also read some of your environment politics and goals as a fast fashion company.
I will therefore more specifically like to know just how you as a company (with a history of not being particularly sustainable) plan to take actions on making a more environmentally and sustainable friendly brand.