MeUndies | Marketing

Indholdsfortegnelse
1. Anlayze the product, price and promotion (3 pages)
2. Discuss the distribution (1 page).

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Uddrag
When analyzing a product, there are several steps one has to go through. Those being, the classification of the product (type, b2b/b2c, physical/service), the 3 levels of the product – focus on value, the product line - depth, width, length, the branding strategy and the position in the PLC.

MeUndies sell physical products, as underwear, loungewear, socks and more, are something physical that most people use almost every day.

A service product would for example have been a haircut, as it isn’t something physical. MeUndies are qualified as a B2C product.

The only way that they gain a profit is through their online store where the brand provides the full extent of its product lines. One can also buy MeUndies at their Century City and Del Amo retail stores, where they sell a variety of their most common styles and suits.

Underwear is usually a less frequent buy like toothpaste for example. Therefore, their product would be qualified as a shopping product.

Besides from it being a less frequent purchase, most people differentiate the types of underwear according to quality, material, style and price.

As a shopping product, costumers often prefer a specific brand but will accept substitutes as there is a large number of selective outlets.

MeUndies sell consumer products based on the fact that there are a lot of buyers in the underwear industry, the product sold, are used for final consumptions by the direct consumer and the buyer makes the decisions of the purchase due to the influence of advertisement and promotion.