Indholdsfortegnelse
Analysis of the product, price, and promotion:
Discussion of the distribution:
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Uddrag
MeUndies is a subscription-based underwear company. However, they have also expanded into selling additional products, such as socks and loungewear like t-shirts and pajamas, as well as matching couple’s underwear sets.
Their subscription model is based on receiving one pair of underwear with a new adventurous design every 30 days.
MeUndies is a physical product as it is tangible. The product is sold directly to consumers for final consumption, which makes it a consumer product.
MeUndies tries to be a blend between a convenience product and a shopping product. This is because they make buying underwear a more frequent purchase, every 30 days, than otherwise.
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MeUndies has a mix of a premium and high-value strategy. The reviews of MeUndies are mostly positive, where people are preaching the high quality; however, MeUndies also charges a medium to high price for their underwear compared to the industry standard.
MeUndies’ promotional objective is to raise awareness, make sure the customers know the product exists and is available, and try to appeal to the masses and gain customer preference.
MeUndies’ promotion strategy consists of a pull-strategy. This is where they promote directly to the end-users through their different promotional channels in order to build brand preference.
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