Indledning
Obama has first and foremost written his speech to his voters, but also to all of America, as they are the ones to vote. His primary target group is the lower middle-class and middle-class.
It's the ones who are most important to convince, to win the election, as they make up the biggest part of the population in the United States, and they are the part of the United States, that needs improvement the most.
It emerges very clearly in his speech; an example is the following sentence: “I refuse to ask middle class families to give up their deductions for owning a home or raising their kids just to pay for another millionaire’s tax cut.”
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Uddrag
Since it is the entire population of the United States over 18 years of age, who is capable of voting, it is important to reach out to all the people in the U.S. and not just his voters.
If you want to be president, you need to talk to the whole population, not only your voters.
There are many elements in his speech that are directed to the whole of the United States, an example is this sentence:
“As citizens, we understand that America is not about what can be done for us. It’s about what can be done by us, together, through the hard and frustrating but necessary work of self-government. That’s what we believe.”
Obama includes the whole population and is really good at telling what individual man can do, in order to make America a better place:
“Only you can make sure that doesn’t happen. Only you have the power to move us forward.”
He speaks out to every single American, incorporates the people and thanks them. He makes it clear, that he wants everyone to feel integrated into his speech.
His main claim is that together America can build up the nation and recover from the problems.
As data, he does say, that the American Economy is already recovering. By including America like this, he makes people feel that they are a part of a nation, and this makes him seem more reliable.
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