Most of us want to improve our environmental factors, and live a greener life. That is what ecological sustainability is based on.
Since the 70s, meteorologists and geologists have been on alert, due to the rising levels of CO2e, leading to rise in temperature around the globe.
“The true carbon footprint of a plastic toy, for example, includes not only direct emissions resulting from the manufacturing […], it also includes a whole host of indirect emissions, such as those caused by the extraction and processing of the oil used to make the plastic in the first place. (p.3 ll.15-19).
The reason this is brought up is, while many companies claim to be green, their indirect emissions, are off the charts. This creates a bright picture of the companies, and that’s how they trick irrational consumers into buying their products.