Good morning. I want to welcome all of you who are joining us today. I am Jake Blake. I study in Denmark as a student at Aarhus Business Colleges and I am here to give an inside about your privacy when searching the internet. Furthermore as to what surveillance is good for and how it is affecting your everyday life.
Your privacy when creating a Facebook, Snapchat, Instagram, Twitter or just in general searching the web might be more fragile that you would first think. Have you ever thought about why all the media platforms mentioned above gives you free access with no payment required whatsoever.
Let’s take Facebook as an illustration. Facebook actually makes more money through charging advertisers than it would by charging users. It’s the same thing as television and the audience size determines how much money media companies can charge for advertisement. For instance advertisers spent an average of $4.5 million for a 30-second spot during the 2015 Super Bowl.
This makes sense from a business point of view. However it only makes you wonder, how your grandmother might get advertisement of super elastic underwear, while you are getting advertisement for computer games and makeup.