The speech is by the 28 year old actor Emma Watson. In July 2014 Emma became an ambassador for UN Women.

The text is for the campaign called “HeForShe”, which focuses on the importance of gender equality. The text is about women equality and feminism, but it also focuses on men’s side of gender equality.

This paper is going to focus on Emma Watson’s style of speaking, and how her speech follows the three major fields of impact.

Logos: (Line 13) “For the record, feminism by definition is: The belief that men and women should have equal rights and opportunities. It is the theory of the political, economic and social equality of the sexes”. - She is using facts to get her point through.

Using actual facts makes the speech much more believable, because it is impossible to argue against facts, and it also shows that the speaker knows his/her subject very well, and can show the technical point of the subject.

(Line 51) “- in fact in the UK suicide is the biggest killer of men between 20-49 years of age”. - She is using an indirect statistic to show how many men actually suffers from mental illness, but never tells anyone or gets help.

It is also quite rare for feminist-speakers to talk about the men’s side of gender equality - where the men’s problems are in focus too - which makes her speech original and reaches out to a bigger audience, because it is not only for females.

Ethos: (Line 41) “In 1997, Hillary Clinton made a famous speech in Beijing about women’s rights” - Using Hillary Clinton because she is a high standing person who focuses a lot on feminism as well. This method makes her arguments more believable for people, because most people know who Hillary Clinton are and her position.