You work as the director for the Modern Retail Association. You have been asked to give a speech on the future of retail at a seminar for students of retail marketing and management at the University of Washington, Seattle.
In the speech you analyse the current challenges for the retail industry, and furthermore you discuss how retailers can survive and thrive in the future.
Write the manuscript in English.
Word count: 600-1000 words
Use the following sources:
Good evening everyone. My name is Samantha Rogers, and I am the director for the Modern Retail Association.
I appreciate being invited here to give a speech on the future of retail, to you lovely students of retail marketing and management at the University of Washington, Seattle.
First, I am going to briefly outline the retailers previous and current challenges. Then I will move on to an analysis of the future retail industry. And finally, I will try to discuss the survival of retailers this industry.
The retail industry had a massive downfall in 2019, when more than 9,300 stores in the United States were closed. A so-called retail apocalypse. This is result of competition from other malls and online shopping.