Fast fashion has recently become a widely used expression, among the fashion industry and amongenvironmental activists. Fast fashion is a concept for cheaper clothing, which is similar to the majorfashion brand styles. The clothes are trending for a short period and then it is replaced.
HuffingtonPost informs in the video "The problem of fast fashion" that we wear fast fashion clothing less than five times .
People across the globe are consuming more and more. According to the Huffington Post, the world consumes 80 billion pieces of clothing each year . This has major consequences for the environment and for working conditions as we continue to mass produce.
Is it really necessary to change our wardrobe several times a year and why don't we as consumers think about the enormous consequences? The following essay will discuss the consequences of fast fashion and why it is vital for the globe that we act now and not tomorrow.
By meeting all these criteria, you will automatically get a really good reputation among your customers.
Fortunately, a lot of companies around the world have taken this seriously and have therefore worked with CSR. Adidas, Allbirds and Nike have had this in mind as they expanded their range of sustainable sneakers recycled from old materials .
Adidas partnered with Parley in 2016, where they together designed an entire collection of shoes made of plastic bottles. "Each shoe uses an average of 11 plastic bottles per pair and incorporates recycled plastic into the shoe's laces, heel webbing, heel lining, and sock liner covers”.
This is an exemplary example of a company which has leveraged its values and brand to improve the clothing industry.
Not only does Adidas want to improve the shoe industry specifically, Allbirds has made a shoe of eucalyptus fiber and Nike has developed a shoe of recycled leather fiber.
This is the future of shoe production, which is absolutely innovating for companies to think out of the box to not only protect the environment but at the same time create fashion of tomorrow. Several companies should take this seriously as they carry a huge responsibility, in order to develop ethically correct clothing.
The world is not going to look the way it does today for the next generation if fast fashion continues. We need to think about how we produce our products, with as few and natural resources as possible.
We see a small group of first movers going contrary as they react against the materialistic consumer society by owning as few things as possible.
This group of consumers take responsibility towards a better world because as long as there are customers as long will fast fashion exist and make profitable revenues.
As stated earlier we have to start with the companies taking responsibility and it has to be now and not tomorrow.