Indledning
In a speech from 2014, the British celebrity actor Emma Watson spoke publicly about the global issue of gender equality. The speech was given for the United Nations during the "HeForShe" campaign.

The "HeForShe" campaign is a solidarity movement for gender equality that encourages men and boys to help end the persistent inequalities faced by women and girls globally.

The speech has been viewed nearly 5 million times on social media YouTube and has come out to most of the world, hoping for a change.

Uddrag
Differentiated from so many other issues relating to feminism, Emma is based not only on the history of women but also on the man.

She says, "The more I've spoken about feminism, the more I've realized that fighting for women's rights has too often become synonymous with man-hating".

So, she believes that the word "feminism" is being used incorrectly, which she makes clear through a definition: “The belief that men and women should have equal rights and opportunities.

It is the theory of the political, economic and social equality of the sexes". This tells the audience that if you look at the word feminism 100% by the book, it has nothing to do with women's oppression, but gender equality.

During the speech, she branded herself a feminist for putting herself back in different roles; "I decided that I was a feminist. And this seemed uncomplicated to me.

But recent research has shown me that feminism has become an unpopular word." She puts herself in the victim role of being "unpopular" and, with the help of her celebrity status, she uses ethos to change attitudes towards feminism.

The message of the speech is not women’s rights, but gender equality. The way she's bringing the message forward is through pathos, in which she uses heavily loaded words like "Suicide" to get up close and personal with the consequences of discrimination and get sympathetic attitudes from the audience.

” I’ve seen young men suffering from mental illness unable to ask for help – in fact in the UK suicide is the biggest killer of men between 20-49 years"