Technology has changed rapidly over the past 20 years regarding communication with a consequential development being the emergence of social media.
The pace of innovation concerning mobile technology is accelerating. It has played a decisive role in shaping the impact of social media. Across the globe, mobile devices dominate in terms of total minutes spent online. For that reason, the generality of people can now connect anywhere, at any time on any device.
Given that the rise of the internet has provoked an excessive use of social media there’ll, of course, be some upsides and downsides. Some people reckon that we’re better off with the invention of social media. To begin with, social media is a great way to communicate with others.
Social networks have provided us with the opportunity to connect with people and build better relationships with friends with whom we’re unable to meet personally.
Yet we can also raise our voice because we’re able to disseminate our thoughts and perceptions over different topics with a considerable amount of people.
Before social media, you could have an opinion, but you could only tell a few people close to you, however, now, you can make your opinion known on a massive scale.
Secondly, it can be a great opportunity for businesses to promote their products. Businesses across the globe can now amplify their brand message to a wider audience than they could in the past.
Due to the fact that social marketing does not cost an arm and a leg further brands are shifting to this way of promotion, as well as small brands because they can now afford it.