Good evening my fellow students. My name is Lendit Gashi, I am 17 years old and I study economics at Stanford University.
Today, I will give a speech about the world’s biggest fast-food chain, McDonald’s. I will be talking and discussing their current problems and how their strategy will solve their problems.
It will make McDonald’s bigger on social media platforms and advertise their company more. Not only will they collaborate with celebrities in the future, but they will also aim to make their menus more local, so more people are used to what’s being sold.
Other franchises such as Chick-Fil-A, Five Guys, and Taco Bell are some of their competitors. To keep being the top fast-food chain, you have to change the menu and ideas.
People tend to find McDonald’s menu boring and old, which should be a wake-up call to the company. If they don’t start changing their menus, their audience will seek other places to eat.