Lagkagehuset vision is to give their customers an uncompromising experience. Lagkagehuset is 2 bakeries that have merged in 2008 because they had the same vision, to revolutionize the experience of bread.
Lagkagehuset wants to operate on new markets by refining their concept and appeal to new different segments.
Because the tendency towards the centralisation in the industry, and the small independent bakeries have shut down, lagkagehuset are thinking in a more modern way.
To become bigger they are following the trend with online shopping, they have a contract with nemlig.com and selected supermarket, which leave them with same-day delivery to those stores.
Lagkagehuset vision is to have focus on the classic products with an edge, this gives them a head start with their target groups.