Ikea | Analyse

Opgavebeskrivelse
I skal besvare nedenstående 5 spørgsmål ved at argumentere grundigt og konkret ved hjælp af de artikler og statistikker som er indsat nedenfor.

Indholdsfortegnelse
Om Ikea og deres vision
- Ikea’s holdningsselskab kaldes Ingka Group.

Hvordan går det?
Ikea og markeder (salg)
Indien som eksportmarked (makroforhold)

Artikel fra The Economic Times, Dec 2020 (uddrag):
- IKEA India FY20 results: Net loss widens to Rs 720 cr; sales up 64.7% at Rs 566 cr

Spørgsmål:
1. Vurdér betydningen af pris-parameteren - ifølge Ikeas vision
2. Hvordan defineres ekstrem fattigdom?
3. Hvad viser liggende søjler om indkomstfordelingen i 2020 i Indien?
4. Hvordan vil I beskrive Indien som marked for Ikea?
5. Er Indien pt. et vigtigt marked for Ikea og hvorfor?

Uddrag
Om Ikea og deres vision
Ikea’s holdningsselskab kaldes Ingka Group.

Ingka Group has three business areas: IKEA Retail, Ingka Investments and Ingka Centres. “Ingka Group is a strategic partner in the IKEA franchise system, operating 389 IKEA stores in 32 countries.

These IKEA stores had 706 million visits during FY20 and 3.6 billion visits to IKEA.com.” Ingka Group operates business under the IKEA vision:

“To create a better everyday life for the many people by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible can afford it”

---

New Delhi: Furniture retailer IKEA India saw its net loss widen to Rs 720.1 crore in the financial year ended March 2020, according to regulatory documents.

The company had registered a loss of Rs 685.4 crore in the financial year ended March 2019. However, IKEA India saw its net sales grow 64.68 per cent to Rs 566 crore in FY 2019-20 from Rs 343.7 crore in the previous fiscal.

IKEA India, which has opened its second retail store this month in Mumbai, saw its revenue from 'other income' in FY20 was at Rs 99.6 crore as against Rs 64.2 crore in FY19.

When contacted, IKEA said India is an important market for the company and it is investing to offer customers an omnichannel experience.
"India is an important market for IKEA.

We are here in india for the long term. We are in the initial years of operations in the country where we are investing in our priority markets to offer customers an omnichannel experience, said IKEA India CFO Preet Dhupar.

Sådan får du adgang til hele dokumentet

Byt til nyt Upload en af dine opgaver og få adgang til denne opgave
  • Opgaven kvalitetstjekkes
  • Vent op til 1 time
  • 1 Download
  • Minimum 10 eller 12-tal
Premium 39 DKK pr måned Få adgang nu