Hansen’s flødeis started in 1922 and is a family-owned production and retail owned business. The concept of the business started back in 1922 by Hans Hansen

and the brand name Hansen’s flødeis has not always been named Hansen’s flødeis, but in 2003 change the business owner the name of the brand.

The idea of the brand is to create ice cream of high quality, where Anders and Rasmus Eibye’s plan is to create ice cream like their great grandparent Hans Hansen.

Today the business has more than thirty employees all working in different important areas of the business, but it’s also mentioned how the number of employees depends on the season, which gives a change of five-eight employees each year.

The brand Hansen’s flødeis has receive a numerous number of prizes like the brand’s design, taste and pricing. Hansen’s flødeis cares a lot about its reputation and how the world sees the brand was a luxurious and great brand.

- Introduction of the company
- SWOT-analysis
- Most relevant challenges & solutions
- Consequences of solutions
- Evaluation of choice of best solution
- Methodology
- Appendix
- Business Model Canvas
- 5-forces analysis
- Financial report
- PESTEL-analysis
- Sources

During the production of the ice cream, the workers take notes if they get complaint from a customer they can check and find if there should be any errors and then do better during the next production of ice cream.

The company is frequently meeting with their customers and retailers to ensure that everything go as planned and discuss strategies for the future together.

They want a good bond of trust between the customer and themselves, that then ensures a long-term partnership. They want to have satisfied customers.

Hansen’s Flødeis delivers products to customers all the time. Therefore, their high delivery service is a critical success factor in that the customer has a relatively easy time interrupting the collaboration and choosing an ice cream and dairy producer over Hansen’s Flødeis.

Hansen’s Flødeis delivers in 98-99% of the cases within the agreed day. In addition, delivery usually takes place from day-to-day.

In addition, Hansen’s Flødeis arranges delivery based on the customer's needs and wishes. In this way, they also act as a flexible supplier of ice cream and dairy products to their customers.


They sell more ice cream during the summer, so they have more staff during the summer than in the winter.

Hansen’s flødeis sell their ice cream in supermarkets and during the summer they have some small ice cream shops around the country through these wholesalers.

It is mentioned in one of the videos that they sometimes make deals with their customers and make an ice cream of their choice. They have had 30 small ice vans at Roskilde festival where they have had individual talks with a lot of their customers.

Hansen’s Flødeis does a lot to operate based on a high level of customer contact. No matter if they are retailers, wholesalers or “summer customers”

customer contact and customer relations are important to Hansen’s Flødeis. The company is frequently with the customers to ensure that everything is as planned

as well as to lay out a strategy for the future together with the customer. This provides a bond of trust between the customer and Hansen's Flødeis, which ensures a long-term collaboration between the parties. This customer contact is therefore crucial for Hansen’s Flødeis to retain satisfied customers.