Fast fashion is happening everywhere, and it’s causing big environmental issues around the world. Fast fashion translated into Danish is “hurtig mode”, and that is true. it’s a very fast way to make clothing, and is only on the market for a short period of time.

But you have to give them credit, they are so good at selling their products. Their marketing is so good.

You can’t go down the streets without seeing them, you can’t scroll down social media without seeing them. They are really using all methods, so we are buying their products.

They are also marketing their products On YouTube, without we are knowing it. They are buying these influencers on YouTube, who advertise their produces and then we buy it, because we see our heroes wearing it.