How are our clothes sourced, produced, and consumed? The fashion industry is huge and more famously the fast fashion market has been of great importance globally in recent years.
The fast-fashion market brings home roughly around $1.2 trillion a year worldwide. The basic idea with fast fashion is to persuade consumers to buy clothing that they do not necessarily need.
87% would purchase a product because that company stood up for or advocated for an issue that they care about according to the article “Brands & Social Activism: What Do You Stand Up For?”
Therefore, it is definitive that a company has a good CSR strategy, so that they can get good publicity and therefore a bigger sale.
And in fact, 70% of Americans believe companies must take actions to improve issues that may not be relevant to their everyday business, according to Key insights from the 2017 Cone Communications CSR Study.