Nowadays, entertainment has been taken of the different social media platforms like YouTube, Facebook, Tiktok and Instagram.
Companies are taking advantage of this highly used entertainment by paying people to influence others to buy their products in influencers content.
To be an influencer on social media, you should have a lot of followers, subscribers or likes, which can generate much traffic to some companies.
Kids influencers is a brilliant opportunity for companies because of the millions of views and many followers. Kids influencers usually generate content for other children and have mostly children’s followers.
Therefore, the kid influencers provide a shortcut in advertisement to the companies' target groups.
The deal is that influences should either mention or show the sponsored product, which usually sounds fine, But according to our sources, the game is different regarding children's perception and social media.