In today’s society, fashion has become something we really care about. It is all about being up to date with the latest trends and tendencies, and with the evolution of e-commerce it has never been easier.
Companies change collections every season as the demand for the newest fashion is at its highest. This is called fast fashion and it plays a huge part in the environmental crisis seen today.
This is seen in the video “The problem with fast fashion” which states that: “Fast fashion is a compromise that comes at a huge human-, social-, and environmental cost” and additionally in the text “Brands & social activism:
What do you stand up for” which states that the consumers are becoming aware of these issues and are choosing their seller with this in mind:
“78% of Americans believe it is important for companies to stand up for important social justice issues” and “76% Americans expect companies to support climate change” .
This already shows how important CSR is to the consumers and therefore why it is important for the fashion companies.