Ben and jerry’s | Analysis | 10 i karakter

Ben and Jerry’s is a well-known American company that manufactures ice cream, sorbet and frozen yoghurt.

Ben and Jerry’s is founded by two friends Ben Cohen and Jerry Greenfield in 1978 on a renovated gas station in Burlington, Vermont in the USA. Today Ben and Jerry’s is wholly owned by the British-Dutch company Unilever.

Environmental efforts
Philanthropy and Volunteering
Ethical labour practices

Ben and Jerry’s has over the years, tried to reduce the environmental footprint of their company. In 2002, they began to focus on their carbon footprint in their manufacturing facilities with their partner

NativeEnergy, and in 2030 their goal is to reduce carbon emissions by 45%(In 2030). Ben and Jerry’s vision is also to put a higher price on carbon, which basically means

that the consumers need to pay a higher price for Ben & Jerry’s products, and in return, the consumers can enjoy their ice cream with a good conscience.

In 2007, they also made their first global warming campaign in partnership with the Dave Matthews Band. In 2014, Ben and Jerry’s made a Life Cycle Analysis of their ice creams.

The Life Cycle Analysis revealed the carbon emissions at each stage from the farm to the spoon. The results was (were) used to create a clear road map towards reducing the carbon footprint.

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