We’re living in a time where greater or lesser parts of our lives are on display on social media, and the saying “If it’s not on Instagram, it didn’t happen” is getting more and more real. The trend of throwing extravagant events and afterwards posting perfect pictures of it on social media has now reached kids’ birthday parties as well. But how much is too much?
This is the question Meagan Francis asks in her article “Kids birthday parties are out of control. It’s time for the adults that throw them to get a grip.” for NBC News. With the topic being kids’ birthday parties, Meagan Francis’ article is written with an intention of rooting out the idea that kids’ birthday parties must live up to certain - often unachievable - standards.
Meagan Francis from Michigan, USA is the sender of the article posted by NBC News on September 1st, 2019. Besides being a mom of five, Francis is a writer and co-host of “The Mom Hour” podcast. Francis uses her own childhood memories of birthday parties as her starting point: “(...) I went to a few friends’ and classmates’ birthday parties every year, and they were mostly simple, thrown-together affairs.” (page 1, line 1-2). She describes how simple the birthday parties she attended were and uses this knowledge to compare with the birthday parties that kids attend nowadays. She mainly has her own experience of being a mother to draw on, which makes her appear rather subjective.
The receivers of the article comprise all readers of NBC News, however, Meagan Francis’ target audience is parents with younger kids. Since NBC is a worldwide media and given that Francis both uses statistics from America and The UK to prove her point, she targets both American and British parents. By turning to a target group, she is part of herself, Francis appears relatable and thereby reliable to her audience.