Lagkagehuset vision is to give their customers an uncompromising experience. Lagkagehuset is 2 bakeries that have merged in 2008 because they had the same vision, to revolutionize the experience of bread.

Lagkagehuset produces high quality bakery products, which is their core competence. Lagkagehuset differentiate themselves from their competitors by having an Unique sales promotion

their products might not be better than their competitors but their marketing strategy and target groups is different, Lagkagehuset is more like an brand than a bakery.